Strategic Communications – Florida, 2015

A four-day learning exchange was held in partnership with the Gulf and Caribbean Fisheries Institute and NOAA’s Coral Reef Conservation Program to help marine conservation professionals approach their outreach and communications work strategically. Participants learned key components of strategic communications, and applied these concepts to create their own communications plan. Facilitators worked with participants prior to the event to identify a marine communication project to develop during the learning exchange. Based on participants’ needs, training was also provided in media relations, interviews, and social marketing, with opportunities for practical application of these skills. Read the report.