Scott Radway, Executive Director of SeaWeb Asia Pacific, discusses accelerating change through social marketing in Fiji and presents the 4FJ campaign. The campaign has mobilized support within the last six months to reduce fishing pressure on grouper.
- Presentation by Scott Radway on using social marketing to drive change in Fiji.
- The 4FJ campaign galvanized support within the last six months to reduce fishing pressure on grouper.
- Campaign focus includes reducing fishing during Fiji’s peak grouper spawning months.
Scott Radway, Executive Director of SeaWeb Asia Pacific, discusses accelerating change through social marketing in Fiji. Radway presents on the 4FJ campaign which has – within the last six months – galvanized support for reducing fishing pressure on grouper in Fiji during the peak spawning months.
